Catalyst™ Personalization Platform

Catalyst combines proprietary LON technology, content and algorithms, plus site and partner data to personalize content delivery - from the first visit to any site. Catalyst delivers LON-syndicated shopping content on any site, app or e-mail or proprietary content within your own network.  In any scenario, Catalyst is the ideal way to understand and engage users from the moment they reach you.

Catalyst combines lifestyle, interest, intent, and other data - in real time, from multiple sources, on the very first visit. Catalyst selects items relevant to each user from LON's continuously updated content database. Proprietary Adaptive Response Model™ filters content for quality and productivity. Secure integration and storage ensure protection of user privacy and publisher/data source IP. Real-time optimization selects the most cost-effective data to drive each display decision. Ultra-light implementation enables fast launch and a shorter path to revenue generation.