Predictive Content Scoring

Adaptive Response Model (ARM™)

Based on years of proprietary LON data and predictive algorithms, ARM computes the expected performance of a coupon, offer, digital circular ad or other content item.

LON publisher partners receive a composite ARM Score™ to optimize placement of and revenue from offers, coupons and other content.

ARM Scores are computed for each item upon initial distribution, and are continuously recalculated throughout each item's life using real-time consumer response and competitive market data.

ARM Scores are fully integrated with LON's Catalyst™ personalization platform, combining the power of user-specific relevance with overall content quality.

Whiteboard ACM 2